Neo, The Smart Kid's Watch TV idents

Client → Vodacom & Disney
Role → Motion designer
Disciplines → Animation, motion

Vodafone’s smart watch for kids, created to keep parents connected and reassured while giving children a greater sense of freedom and independence.

Background & Process

I was tasked to produce a series of idents to showcase Vodacom's Neo, the smart kids watch which premiered before and after a kids’ TV show on the Disney channel in South Africa.

The concept behind these 10 second videos was to highlight the multiple capabilities of the watch but most importantly to show the connectivity between the parent/guardian from a phone to the child wearing the watch.

Using the Vodacom (Vodafone SA) brand guidelines, I wanted to create a fun, playful, and bounciness within the animations to fit with the disney aesthetic as well as engage with a young demographic.