ITV, The Birthday Draw

Client → ITV
Role → Motion designer
Disciplines → Motion, Video Editing, Social-First Content

ITV and Global join forces to launch a brand-new weekly national prize draw, giving anyone the chance to win a life-changing £1 million jackpot — all for a £1 entry.

Background & Process

UK media giants ITV and Global joined forces to launch The Birthday Draw — a brand-new national weekly prize draw offering anyone the chance to win a life-changing £1 million jackpot for just £1.

Unlike a traditional lottery ticket, each entry is designed to feel personal. Players create their unique ticket using their favourite date, initial and one of twelve colours from the rainbow, making every entry their own.

As part of the public launch campaign, I was tasked with producing a series of funny, vox-pop-style interviews for their social media platforms. The aim was to build awareness around The Birthday Draw while generating hype and excitement around the launch and its £1 million weekly jackpot.