VODACOM'S NEO, THE SMART KIDS WATCH IDENTS
I was tasked to produce a series of idents to showcase Vodacom's Neo, the smart kids watch (Vodafone South Africa) which premiered before and after a kids’ TV show on the Disney channel.
The concept behind these 10 second videos was to highlight the multiple capabilities of the watch but most importantly to show the connectivity between the parent/guardian from a phone to the child wearing the watch. Using the Vodafone brand guidelines, I wanted to create a fun, quirky, playful and bounciness within the animations to fit with the disney aesthetic as well as engage with a young demographic.
Client: Vodacom
Focuses: Animation, Brand, Identity, Campaign
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